Caribbean Airlines today announced that it will be the official airline for Mashramani and the Guyana Carnival in May. In addition to this the airline is set to partner with the Park Side Steel Orchestra which will be re-branded as the Caribbean Airlines Park Side Steel Orchestra.
The foregoing announcements were made earlier today when Caribbean Airlines, which holds the status of Guyana’s national flag carrier, launched its latest corporate campaign in Guyana – The Caribbean Identity. The new campaign embraces and celebrates the authenticity of the Caribbean region and all the elements that make it unique.
In delivering remarks at the launch, the airline’s Chief Executive Officer, Garvin Medera stated “The Caribbean Identity is the culture and the spirit of our many diverse nations – united by a shared sea and our similar and powerful heritage. Through ‘The Caribbean Identity’, we will showcase the best of our Caribbean region and reflect it across our airline identity, from our branding, to our community activities, to our presence at festivals and major events.”
The launch event took on the form of a grand show featuring performances by International Soca Star, Mache