The Guyana Tourism Authority (GTA) on Monday signed a Memorandum of Agreement (MOA) with the organisers of the Guyana Carnival 2019, Hits and Jams Entertainment. The purpose of the MOA is to raise the profile of Guyana Carnival through cooperative marketing, ensure a seamless visitor experience to the event, encourage event attendees to explore other parts of the country, and in the process, maximising the positive socioeconomic benefits of the event.
In addition, the GTA is now working with event managers to implement green event practices to help mitigate the negative environmental impacts associated with events. Hits and Jams Entertainment will be one of the first companies to begin implementing green event management practices. Related activities include dual promotion of the event through each organisation’s social media pages and online platforms, development of “a how to primer” for preparing for the Guyana Carnival experience, and airport welcomes for visitors during the event.
“Festivals and events are an important and prolific area of tourism in Guyana, and their significance and importance to the tourism sector is increasing,” said Brian T. Mullis, Director of the GTA. “Guyana Carnival has had great success in 2018 and is seen as one of the major events in 2019 that’s showcasing the Guyanese culture. We expect too a larger number of visitors this year, including Guyanese living abroad travelling home to enjoy the festivities.”
“It is the esteemed pleasure of the Guyana Carnival Committee to be partnering with the Guyana Tourism Authority to ensure the success of our 2nd international carnival. With so much to be discovered, we look forward to working with the Authority to market the rich culture and beauty of Guyana,” said Mrs. Shawnell Ferguson, General Manager of Operations for Guyana Carnival.
Guyana Carnival will be held from May 17 TO 27, 2019 in the capital city of Georgetown. It is an 11-day celebration filled with fetes, all-inclusive parties, boat rides, the ‘I Am Legend’ concert featuring Buju Banton, and the vibrant masquerade costume parade on May 26th, which is Guyana’s Independence Day.