Ahead of the Miss World Competition scheduled for May 2023 in the United Arab Emirates (UAE), reigning Miss World Guyana, Andrea King today launched her “Beauty with a Purpose” Project. Dubbed Project FLO the initiative is set to focus on financial literacy among school students and other stakeholders.

The launch took place at the GTT Corporate Centre at the Pegasus Hotel.

During her remarks, King explained that the Beauty with a Purpose Project is a key component of the Miss World competition. “As your Miss World National Representative, I have the opportunity to use my influence to make a positive impact in my country and the world at large. It is against this backdrop that I have decided to launch a project that addresses the ongoing absence of early financial literacy orientation in schools,” the Guyanese queen articulated.

King said she believes that financial literacy is a necessary life skill that plays an integral role in disrupting generational poverty cycles and preventing economic abuse. She said Project FLO aims to educate young people about the importance of financial literacy and empower them with the right knowledge, skills, attitudes and behaviours they need to make informed decisions when managing finance.

King said this is particularly important given the trajectory of Guyana’s economy as an oil producing nation. “In any economy where rapid economic growth is projected, the expansion of the gap between the rich and the poor is also expected. With a syllabus that was provided by the Central Bank of Guyana, we have an answer to the much needed orientation in personal financial management principles among Guyanese youth,” the stunning damsel stated.

Guyana Standard understands that Project FLO’s rollout will include a range of activities and initiatives, including financial education workshops, financial literacy school tours, and community events.

As of tomorrow, February 28, the first Financial Literacy Orientation school tour will commence, with three schools in Region 6 benefitting from classroom workshops on money management and responsibility.

“As I continue this mission, I will work with local schools, youth organizations, and community groups to raise awareness about the importance of financial literacy while advocating for the inclusion of a sound financial literacy syllabus in our educational system,” King stated.

In the coming weeks, King also shared that she will be launching a non-profit organisation that will be the vehicle for Project FLO and the continuation of all activities in keeping with her mission.

She was also pleased to announce that Project FLO’s official website is live, at [www.projectflo.gy](http://www.projectflo.gy “‌”) . The website is currently in its initial phase with general information about the project. She said Guyanese can expect to see further development to host digital learning tools and a resources section that will provide information on financial institutions in Guyana with respective links to get in contact with them.

King also used the opportunity to thank her parents whose support have been the bedrock of her aspirations. She also expressed gratitude to the Miss World Guyana organization for being hands-on in guiding her on the project. She also thanked GTT, Cacique Consulting and the Government of Guyana, especially Minister of Tourism Oneidge Walrond and Minister of Information, Kwame McCoy for making the launch possible.

Also on her list of appreciation was the Ministry of Education and Mr. Richard Rambarran, Executive Member of the Georgetown Chamber of Commerce and Industry (GCCI) who accepted the call to serve as an advisor when Project FLO is rolled out.

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