A campaign intended to promote and showcase locally manufactured products and encourage the utilization of fresh fruits and vegetables has been launched by the Guyana Marketing Corporation (GMC).
According to GMC General Manager, Ida Sealey-Adams “We (GMC) would have partnered with some agro-processors and farmers to jointly sponsor this campaign…the GMC has been doing a series of work to ensure that agro-processing is accelerated in Guyana.”
Chris Persaud, Chief Executive Officer (CEO) of Umumi Incorporated is a sponsor of the GMC “Buy Local” campaign. He spoke of the successful partnership his company currently has with the GMC, noting that the initiative is a major one in terms of its impact and what it can offer in promoting locally produced commodities and the agro-tourism sector in general.
The GMC has been pushing for the expansion of value-added production and has been taking its services over the past year, countrywide. As part of the Agriculture Month Calendar of activities, the Corporation unveiled an 8 x 5 billboard at the Eugene F. Correira International Airport’s Arrival lounge, Ogle.
The simple unveiling ceremony was done by Agriculture Minister, Mr. Noel Holder, and the GMC General Manager. They were flanked by staff and Board Members of GMC. Sealey- Adams stated that while it is the first billboard erected at the port of entry, this will not be the last as the Corporation will be targeting all ports of entry and exit in the quest to promote the importance of buying local.