UMAMI, Guyana’s leading manufacturer of tantalizing sauces and condiments, has announced the launch of its Amazon.com storefront in what is quite possibly the first of its kind for a local company.
Management of the award-winning company noted that the decision to expand on Amazon was made earlier this year after recognizing the massive export potential the site provides, whilst allowing the company to maintain control over the products’ end-user experience. The company said it invested in brand registry services to ensure access to the unique tools and facilities available to bona fide manufacturers verified on the platform. It said this prevents any attempt to counterfeit the products under the brand portfolio whilst simultaneously allowing for a homogenous brand image across the platform.
“Our team is very excited about this natural progression in our company’s growth plan,” said Mr. Chris Persaud, Managing Director of UMAMI Inc.
He added, “Our dedicated presence on the world’s largest retail marketplace now affords us an on-demand solution designed to fit the rapidly evolving needs of the new generation of shoppers, especially post-pandemic. This strategy allows us to assert the UMAMI brand as ultra-capable within the Guyanese context of competing within the global arena.”
The company said it held extensive discussions with relevant domestic agencies to include the Guyana Revenue Authority (GRA) and other regulatory bodies in advance which allowed for a completely smooth and efficient export process to the U.S.
UMAMI said, too, that being a United States Food and Drug Administration (USFDA) registered facility also allowed for an exceptionally efficient clearance on arrival in the US to the respective fulfillment centers across all States.
The agro-processor was keen to note that all products listed on Amazon.com are eligible for Prime benefits on Amazon. This guarantees shoppers on the platform secured access along with same or next day delivery, gift wrapping and other great benefits. The company said it hopes this move proves beneficial to Guyanese both at home and abroad as it seeks to have all things “Made in Guyana” more accessible to all.
ABOUT UMAMI
UMAMI Incorporated was established in 2013. The company manufactures a range of value-added, high-quality agro processed food commodities to include sauces, seasonings, and condiments.
With tremendous focus placed on consistent product quality through the utilization of appropriate technology, the company’s dedicated team works tirelessly to ensure optimum customer satisfaction. Being the infant in the industry, the company remains restless in continually seeking new and innovative mechanisms to advance Guyana’s brand image domestically and abroad.
