Thirty-three Guyanese entrepreneurs from several industries have successfully completed a two-day capacity building workshop on pricing and marketing for micro-enterprises.
The training, which was held on Thursday and Friday, was a collaborative effort between the International Decade for People of African Descent Assembly – Guyana (IDPADA-G) and the Inter-American Institute for Cooperation on Agriculture (IICA).
It was designed to benefit entrepreneurs who have registered thus far for the upcoming Exhibition & Sale being hosted by IDPADA-G on July 21-22, 2022 on Main Street.
At the training, the entrepreneurs participated in discussions and activities that were tailored to provide insight on the methodology for calculating cost of production, which will provide adequate knowledge on how to fairly price their products. They also benefited from marketing strategies they can apply to their businesses to increase brand awareness, and ultimately, clientele and sales.
The industries represented were Arts & Craft, Agro Processing, Home Decor, Hair & Skin Care, Fashion & Jewelry, Food & Drink and Clothing & Branding. The participants were grouped accordingly, thus allowing them to network with like-minded entrepreneurs.
Agricultural Health Specialist at IICA, Maxine Parris-Aaron, who was also one of the facilitators, said she was extremely pleased with the level of participation by the entrepreneurs.
The IICA official said, “There was very active participation by the participants, and the interest among the participants was high. I believe the facilitators addressed some of the major challenges that the entrepreneurs would have at this time. I felt that the materials covered were appropriate for what is going to follow, that is, the entrepreneurs participating in the exhibition.”
She concluded that the information given will now position the entrepreneurs to produce higher quality products and also enable them to market those products in a manner that will be beneficial in terms of income generation.