The Guyana Tourism Authority (GTA) and Tourism Guyana have signed a Memorandum of Understanding (MoU). Its objective is to pave the way for a new partnership to strengthen awareness of destination Guyana and to drive market demand among local and international travellers.
The two organisations have agreed to share information on events, ideas, images and other content and align efforts to further improve the promotion of Guyana as a leading sustainable destination that offers world-class nature, culture and adventure experiences.
“The GTA and Tourism Guyana have reached a common alliance to develop and promote
sustainable tourism in Guyana through collaboration to maximise local socio-economic and conservation outcomes and improve the visitors’ and residents’ experiences,” the MoU outlines.
Brian Mullis, Director of GTA, said, “We
value our partnerships with all local influencers and we are pleased to add Tourism Guyana to our network of marketing partners. Though travel is not advised right now, we want to make sure that you can easily access inspiring images and stories, so when it’s safe to travel again, you know exactly where you want to go and what you want to do.”
Co-founder, of Tourism Guyana, Lesa Fleming, commenting on the signing said, “We want to bring a fresh, new concept of awareness to what Guyana’s 83,000 square miles has to offer. We are all about celebrating what makes Guyana an extraordinary destination from its food, entertainment and cultural diversity to its history, host communities and unique activity
offers and attractions – which is what tourism in Guyana encompasses.
She added, “Our concept is all inclusive, catering to the diaspora; those in Guyana, and international travellers alike. We want people to understand that while Guyana is an attractive destination for international tourism, domestic tourism is a very important part of the sector.”
Tourism Guyana is a branch of the Creative Marketing Company (CMC), which was
launched last year to provide a more aggressive and interactive approach to the traditional promotion of destination Guyana.
In fact, it is creating a paradigm, shifting away from the traditional format travel magazines used to promote destinations locally; and
places emphasis on offering Guyana’s first digital interactive magazine. The organization has lots of upcoming surprises.